Dessert is a great way to finish a meal, especially for guests staying at a hotel or resort and not on a busy schedule. Here are tips on how to sell more desserts.
- Assume that every guest will be ordering dessert. Dessert is not an afterthought!
- Mention your great desserts early in the meal. When taking the entrée order is not too early.
- Always present the dessert tray and/or menu to all diners at the table.
- Ask the front desk staff to mention the evening’s featured dessert when checking in guests.
- Specifically mention at one or two of your most popular or favorite desserts.
- Use very descriptive words when selling desserts.
- When delivering desserts to a nearby table, show your guests the beautiful desserts.
- If guests decline dessert, mention how they might really enjoy something sweet later in the evening.
- If guests decline dessert, say, “All our desserts come with two forks.”
- Offer room service delivery of a dessert with ice cream (or other frozen options) at an agreed upon time later in the evening.
Dessert selling is part of the skill set of a professional restaurant server. Not only does it increase restaurant profitability and servers’ gratuities, but is a characteristic of superior service and can be the memorable part of a meal that can bring guests back for a return visit.